Sponsorships

Sponsorship proposal

Invites an organisation to sponsor an event you run: why they’re a good fit, who will be there, and where to read the packages.

Subject: An invitation to sponsor [event name]

Sponsorship follow-up

One brief, courteous follow-up to a sponsorship invitation, with the date commitments close and an easy way to say no.

Subject: Following up: sponsoring [event name]

Sponsorship confirmation and welcome

Welcomes a new sponsor once the agreement is signed: their package, the agreement reference, their contact and what happens next.

Subject: Welcome as a sponsor of [event name]

Sponsor deliverables checklist

Sets out everything a sponsor’s package includes and what you need from them, each with its date, so both sides can track it.

Subject: Your [event name] sponsor checklist

Sponsor brand assets request

Asks a sponsor for their logo, description and links by a set date, with where to upload them and when they’ll see a proof.

Subject: Your logo and details for [event name]

Sponsor event-day logistics

Gives a sponsor everything for the day: when and where, set-up times, their space, passes, what to bring and who to call.

Subject: Your set-up details for [event name]

Sponsor post-event report

Reports back to a sponsor after the event: two headline figures, the highlights for them, the photos and the full report.

Subject: How [event name] went: your sponsor report

Sponsorship renewal

Invites a current sponsor to continue for the next edition: what’s planned, the updated prospectus and the date to reply by.

Subject: Continuing as a sponsor of [event name]

In-kind sponsorship thank-you

Thanks an organisation for an in-kind contribution, such as a venue, equipment or catering, and says specifically what it made possible.

Subject: Thank you for supporting [event name]

Sponsorship request acknowledgement

Thanks an organiser who has asked you to sponsor their event or programme, gives them a reference and says when they’ll hear back.

Subject: Your sponsorship request for [initiative name]

Sponsorship decline

Declines a request to sponsor someone else’s event, plainly and with care: one thank-you, the decision, and good wishes without false promises.

Subject: An update on sponsoring [initiative name]

Sponsorship application

Applies to another organisation’s sponsorship or community programme: what you’re asking for, what they’d receive and the full application.

Subject: Sponsorship application for [event name]

Sponsorship ending notice

Tells an organisation you sponsor that your support ends after the current term: the end date, what you’ll still provide until then and thanks for what the sponsorship made possible.

Subject: Our sponsorship of [initiative name] is ending

Sponsorship request approved

Tells an organiser you’ll sponsor their event or programme: what you’ll provide, the conditions and payment arrangements, how to use your brand, the reporting you’d like and the agreement to sign.

Subject: We’d like to sponsor [initiative name]

Sponsor benefit shortfall apology

Apologises to a sponsor, from the person responsible, for a package benefit that fell short of the agreement: what was missed, how it happened and the make-good you’re offering for them to accept.

Subject: An apology about your [event name] sponsorship

Event change notice for sponsors

Tells a sponsor their event is changing (a new date, venue or format, or cancellation): how each benefit in their package is affected, their options under the agreement and the date to choose by.

Subject: Changes to [event name] and your sponsorship

Sponsor lead list handover

Hands a sponsor the attendee contact list their package includes: what it contains, the basis on which attendees agreed to share their details, the terms for using it and when the secure link expires.

Subject: Your [event name] lead list is ready

Sponsor materials overdue

Chases a sponsor whose logo, copy or other materials are past their due date: what’s still missing, the last date it can be included and what will go ahead without it if it doesn’t arrive.

Subject: Still needed: your materials for [event name]